First Speaker at #MWSMS
Jim Kukral was a great speaker today at the Midwest Social Media Summit at Landerhaven. Smart Buisness is putting on a very important event on November 28, 2012. Jim is an author and content marketer who stressed investments in mobile, ROI on social media, and strategy.
This equation was very valuable.
- Emotions = Create Reactions
- Friends = Social Equity
- Amazing Content = Sharing
- Sharing = Search Results
- Search Results = ROI
Key take aways:
- Create content or die.
- The Future of Search is not an algorithm, but social and sharingconnections.
- If you want to be remarkable, you have to do something remarkable. Emotions create reactions.
- Don’t think like a user, think like a marketer. It’s not about ‘needing another social media account’, it’s about reaching new users.
- Facebook ads don’t work because people are there to be entertained, not solve problems.
About Borelli Nick
Husband. Marketing Director of Rock The House Entertainment. ISES Cleveland Vice President of Communications. SEARCH Foundation Chair of the Public Relations Committee, Cleveland+ Social Media Advisory Committee Member. Podcaster.
Category: Articles, Social Media
Thanks for being here and taking the great photo. I am glad you enjoyed my presentation and hope you took some good stuff away from it. Great to meet more Clevelanders!